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Big brands back Ride Forever coaching

The 'Big Four' Japanese motorcycle brands in New Zealand are promoting Ride Forever coaching through their dealerships, with a free Ride Forever course given away with every new road bike sold until the end of April

Ride Forever is pleased to announce that the ‘Big Four’ motorcycle distributors in New Zealand–Honda, Kawasaki, Suzuki and Yamaha–have come together to offer free Ride Forever training for buyers. Peter Daly and Jon Booth, ACC’s Ride Forever Programme Partners, say the move was hugely welcome. “It really is an endorsement of the value and effectiveness of Ride Forever coaching,” says Pete, “after all, they have an interest in ensuring their customers get the most out of their riding and stay safe, and Ride Forever coaching provides this.”

The scheme is a promotional trial running with the four brands between 8th February and 30th April. Jon and Pete have high hopes the initiative will grow. “The big four Japanese brands accounted for about 48% of the market in 2020, so it’s a major help in awareness and engagement with the programme. Hopefully we will be able to extend the scheme through the other brands too.” Said Jon, “we’re also considering extending the timeframe, once we’ve reviewed the initial results. ”

Pete say the initiative will help with other Ride Forever aims too. “We really value the role of the dealerships in promoting motorcycle safety in general. Their expertise in choosing the best machine for a rider, the right gear, encouraging coaching–it’s all hugely important. This is one small way that we can continue to build engagement with dealers and distributors, and offer something of extra value to their customers."

Riders should expect to see swing tags on the handlebars of bikes that qualify for the free courses in participating dealerships. Once they’ve made their purchase they’ll receive a code, enabling them to book a free course with their local Ride Forever coaching provider. The choice of course is up to them too: the free code will apply to any Scooter Survival, Urban Commuter, Bronze, Silver or Gold course. Information on the right course for riders can be found on our on-road coaching page.

The usual benefits that come with taking a Ride Forever course still apply, including potential discounts on insurance premiums, protected excess and more. Check out what’s available here. Plus, of course, there’s the enjoyment and satisfaction the training provides, which so many participants rave about, and a reassuring statistic: participating riders are 27% less likely to make a motorcycle-related injury claim to ACC than riders who haven’t engaged with the programme.