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Invisibility, made visible

By Mario

The UK’s ‘Think Biker’ road safety group has stirred debate with a very clever poster

Just how hard is it to spot a motorcycle coming towards you? UK road safety organisation Think Biker has come up with a poster campaign designed to show how easily bikes can blend into the background. Have a look. In fact, have a second look...

It has proven more controversial than the group perhaps anticipated. Some say it provides an excuse for drivers’ lack of observation, others that it’s a ‘Trojan horse’ for promoting high-viz. What are your thoughts? Let us know, here.

Whatever your ultimate viewpoint, you’d have to say it was very well executed.