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Reminding drivers to pay attention

By Mario

The Driver Licensing authorities in the US’s Washington State have a film intended to get drivers to look twice. It might seem familiar…

With so many State and Federal authorities in the United States, there can be many different approaches to road safety campaigns. This latest one is by the Department of Licensing in Washington State, and it’s aimed squarely at getting drivers to understand the specifics of looking for motorbikes.

It’s quite long, at 8 minutes, but worth watching. They seem to have ‘borrowed’ a key part from the recent NZTA campaign, but hey…

Putting aside the sometimes cheesy acting, this sort of thing is frequently called for by riders. So do we think it’s an approach that will work?