rural approaching corner 264

See-through scenery. If only….

The UK’s ‘THINK!’ team have come up with an interesting technique to highlight the danger of blind corners.

The ‘THINK!’ road safety campaign in the UK produces some cool stuff. We featured one of their ads on bike visibility a little while ago. A new TV ad uses 3D scanning technology to show a see-through driving scene, to make the point that you often don’t know what’s around the next bend.

Have a look here.

ride forever signature