Here’s an interesting new approach from Jaguar and Land Rover’s development division: a two-wheel-specific safety system called Bike Sense.

Although the video in that link features only cyclists, it apparently works for motorcycles too. According to the company:

“Bike Sense uses lights and sounds that the driver will instinctively associate with the potential danger.

To help the driver understand where the bike is in relation to their car, the audio system will make it sound as if a bicycle bell or motorbike horn is coming through the speaker nearest the bike, so the driver immediately understands the direction the cyclist is coming from.

If a bicycle or motorbike is coming up the road behind the car, Bike Sense will detect if it is overtaking or coming past the vehicle on the inside, and the top of the car seat will extend to ‘tap’the driver on the left or right shoulder. The idea is that the driver will then instinctively look over that shoulder to identify the potential hazard.

‘As the cyclist gets closer to the car, a matrix of LED lights on the window sills, dashboard and windscreen pillars will glow amber and then red as the bike approaches. The movement of these red and amber lights across these surfaces will also highlight the direction the bike is taking.’”

Apparently, the system is smart enough to know when it is in a very busy urban environment and prioritises the biggest danger.

Could be interesting, and they say it’s coming in a matter of months. I wonder, however, if the system can be disabled. And what the implications of that might be in an accident…